Protect the Foundation.
Grow Where It Matters.
The initial project establishes a reliable Google Business Profile presence across MiMarkits' 73 locations.
Ongoing management builds on that foundation by protecting profiles, improving local visibility and identifying opportunities to attract more customers.
Our focus is not simply on keeping profiles updated. It is on making improvements where they have a genuine chance of helping the business.
Turning Local Visibility into Business Opportunity
When someone searches for a nearby bottle store on Google, they may already be looking for somewhere to buy.
For MiMarkits, ongoing GBP management offers three practical opportunities.
Be Found
Improve visibility for relevant searches such as "bottle store near me", "liquor store open now" and searches for liquor stores in specific towns.
Be Chosen
Help customers choose a store through genuine reviews, useful photographs, accurate trading hours and a professional online presence.
Attract More Business
Make it easier for interested customers to call, get directions or visit a store, creating more opportunities to turn local searches into sales.
Different Stores.
Different Opportunities.
A retail store in a busy shopping area or popular holiday destination may benefit considerably from stronger visibility on Google Maps.
An established neighbourhood store may benefit more from reviews, accurate information and making it easier for customers to choose the business.
For wholesale and distribution operations, accurate contact information and directions may be more valuable than competing for general retail searches.
Not every location offers the same growth potential. Our approach recognises these differences and focuses on where ongoing work can provide the greatest benefit.
Ongoing Optimisation Opportunities
Effective GBP management involves more than keeping business information up to date.
Depending on each store's needs, performance and local competition, ongoing improvements can cover six areas.
Profile Health & Protection
- Monitor profile status, trading hours, business information and Google-applied changes.
- Identify important listing errors, duplicates, verification and access issues.
- Maintain accuracy and consistency across the network.
Reviews & Reputation
- Help stores establish a steady flow of genuine customer reviews.
- Monitor ratings, review growth and customer feedback.
- Support review responses and identify opportunities to strengthen customer trust.
Local Visibility & Rankings
- Assess visibility for relevant searches on Google Search and Maps.
- Analyse local competitors, search demand and ranking opportunities.
- Refine profile categories and information to strengthen local search relevance.
Content & Customer Conversion
- Maintain useful store photographs and customer-facing information.
- Improve how customers find, contact and choose individual stores.
- Create relevant Google Business Profile posts and updates, and use other GBP features where appropriate and permitted.
Website & Local Authority
- Improve GBP alignment with relevant store websites and landing pages.
- Identify local directory, citation and business information gaps.
- Explore quality local backlinks, business mentions and supporting SEO opportunities.
Performance & Improvement
- Review GBP performance data and customer interactions.
- Monitor selected local rankings, competitors and review trends.
- Measure progress and identify where future improvements are most worthwhile.
Website Opportunities: Beyond the Business Profile
MiMarkits stores have different website needs. While 81 Agency is developing e-commerce websites for selected stores, others are not planning to build a website.
Simple one-page store websites can be built as part of the ongoing monthly retainer, where agreed as a priority and within the available capacity. For stores with e-commerce websites, we can support local SEO by aligning their Google Business Profiles with the right website pages.
Simple One-Page Store Websites
For stores without a website, we can develop a simple, professional one-page site with genuine store photographs, trading hours, contact details and directions.
This gives the Google Business Profile a relevant website destination, supports the store's local online presence and makes it easier for customers to get directions, make contact or visit the store.
E-commerce Website Alignment
Where 81 Agency is developing e-commerce websites, we can help connect each store's Google Business Profile to the most relevant website page.
This includes selecting the right landing page, aligning business information and identifying opportunities to strengthen location-specific content, on-page SEO and internal linking.
These improvements can support local search relevance and Google Maps visibility while helping customers move from finding a store to getting directions, making contact or shopping online.
See What a Simple Store Website Could Look Like
We've created a one-page website concept for J Bay Liquors to show how a store can establish a professional online presence without a full e-commerce website.
View Example Store WebsiteScope note
Website opportunities will be assessed individually and prioritised with 81 Agency. Development and optimisation work will be completed within agreed capacity or quoted separately.
One Network. Different Priorities.
Not every MiMarkits store needs the same level of attention.
Our monthly management approach allows us to focus on the stores and improvements that matter most, rather than performing the same tasks across all 73 locations.
How We Work
Monitor
Keep track of important profile changes, issues and performance across the network.
Prioritise
Work with 81 Agency to identify the stores and opportunities that need attention.
Implement
Complete the agreed optimisation work and deliverables within the monthly retainer.
Review
Report on completed work, review performance and agree on priorities for the following month.
Flexible Monthly Management
Each month, THINKKING Digital and 81 Agency will agree on the priorities, activities and deliverables based on business needs and the available monthly capacity.
This keeps the service flexible, transparent and focused on useful work.
Larger projects or work outside the agreed retainer can be quoted separately.
Let's Agree on the
Right Level of Support.
Ongoing GBP management and optimisation.
What's Included
- Network-level GBP oversight and important profile issues.
- Optimisation of agreed priority stores.
- Selected local SEO, website alignment and simple one-page store website development.
- Coordination, progress reporting and monthly priority planning with 81 Agency.
How the Retainer Works
Each month, THINKKING Digital and 81 Agency will agree on the priorities and deliverables within the available monthly capacity.
This allows us to focus on the stores and improvements that matter most, without committing to the same work across all 73 locations every month.
Protect the network. Improve what matters. Focus investment where it has the best chance of attracting more business.